Season 5 | Episode 506 | EP506
In Season 5, Episode 6 of Shark Tank, Melisa Carbone approached the Sharks seeking an investment of $2,000,000 in exchange for 10% equity in ‘Ten Thirty One Productions’. The company is currently based in Los Angeles, California.
Ten Thirty One Productions is a company based in California. Their business is based around the installation and running of temporary horror attractions. At the time of the pitch they had three attractions that they could set up in California. They were looking to expand their business through the Shark’s investment.
The company is not new by any stretch of the imagination. The company claims to have ‘’scared’ well over 100,000 people since they started the events. Considering that they are temporary attractions run only at certain times of the year this is quite a feat.
Ten Thirty One Productions was planning to expand the company in the near future. This would start with the addition of a ‘Haunted Hayride’ in New York and 10 Horror Camps on the West Coast.
Many of the investors are originally turned off by the high valuation of the company (this would put the value of Ten Thirty One Productions at close to $20,000,000). Melisa however states that the value of the company is realistic. She had already received offers from entertainment companies operating in Hollywood for the same amount. Many of the investors believed that it would probably take far too long to make their investment back. The Sharks also believed that the potential sales projections were a little bit too extreme and they failed to see how Melisa would be able to meet these sales projections.
Daymond John initially made an offer of $2,000,000 in exchange for 40% of the company. He believed that the entertainment industry of this nature was the ‘future’ but he simply did not want to take too much of a risk with it. Melissa was not happy with this offer and instead suggested 20% in exchange for $2,000,000. Daymond turned this offer down. Mark Cuban however did like this offer and instantly jumped at the chance.
Melisa accepted Mark Cuban’s offer. $2,000,000 for 20% equity in the company meant that the deal made for Ten Thirty One Productions was the highest that had ever been concluded in the Shark Tank.
Mark Cuban has invested into over 80 ventures and counting. Mark looks for unique companies and products that can be game changers or strategic to a theme he likes or to another portfolio company. Avoid the word “passion” at all costs.